Branding

Logos

Fonts

Brand Guidelines

Logo Variants:

  1. Colored Logo:

    Primary Usage:

    Use the colored logo on a white background whenever possible.

    Ensure there is enough contrast to maintain visibility and legibility.

    Secondary Usage:

    If the background is dark or busy, use the black or white logo for better visibility.

  2. Black Logo:

    Primary Usage:

    Use the black logo on light or neutral backgrounds.

    It is suitable for printed materials or when color reproduction is limited.

    Secondary Usage:

    Avoid using the black logo on a dark background to maintain clarity.

  3. White Logo:

    Primary Usage:

    Use the white logo on dark backgrounds for optimal visibility.

    Ensure there is enough contrast to maintain legibility.

    Secondary Usage:

    Avoid using the white logo on a light or busy background.

Color Palette:

Fonts:

By adhering to these brand guidelines and adopting the recommended voice and tone, we ensure a cohesive and recognizable identity for Cluster Protocol, reinforcing its position as a leading Proof of Compute protocol.