Logo Variants:

1. Colored Logo:

   Primary Usage:

   Use the colored logo on a white background whenever possible.

   Ensure there is enough contrast to maintain visibility and legibility.

   Secondary Usage:

   If the background is dark or busy, use the black or white logo for better visibility.

2. Black Logo:

   Primary Usage:

   Use the black logo on light or neutral backgrounds.

   It is suitable for printed materials or when color reproduction is limited.

   Secondary Usage:

   Avoid using the black logo on a dark background to maintain clarity.

3. White Logo:

   Primary Usage:

   Use the white logo on dark backgrounds for optimal visibility.

   Ensure there is enough contrast to maintain legibility.

   Secondary Usage:

   Avoid using the white logo on a light or busy background.

Color Palette:

Rebeccapurple

Primary Brand Color. Use for headings, highlights, and accents.

Black

Secondary Brand Color. Use for body text, borders,and details.

Fonts:

• Primary Font: Sephora - Use for headlines and prominent text.
• Body Fonts: Poppins (for digital media) and Exo 2 (for print materials).

By adhering to these brand guidelines and adopting the recommended voice and tone, we ensure a cohesive and recognizable identity for Cluster Protocol, reinforcing its position as a leading Proof of Compute protocol.